A series of DVDs were developed as instructor ancillaries to a number of McGraw-Hill Higher Education Health and Fitness textbooks. Over a hundred video clips were provided on each disc, with a browseable interface to select and play clips by topic, chapter, and media type.
The clips ranged from interviews with experts in the field of health and psychology, to instructional exercise clips. A number of archival … [ read more ]
The Friends of Wellesley College Athletics (FOWCA) web site was designed primarily for fundraising needs and to keep alumni informed of news related to the athletics program. The results of giving are detailed in the Fulfilled wishes page to let alumni know how their gifts are used.
Athletics is an important part of Wellesley culture, as all students are required to fulfill physical education requirements before graduating. The “Sound … [ read more ]
A series of photos illustrating a dozen selected recipes using Andy Boy produce were art directed by Wendy Constantine. Props and plateware were selected and arranged for each dish with the collaboration of a food stylist and chef.
The images of recipe ideas featuring Broccoli, Cauliflower, Broccoli Rabe, Fennel, Hearts of Romaine and Cactus Pear were used on the Andy Boy web site, brochures, postcards, advertisements and … [ read more ]
This bilingual campaign promotes The Joy of a Healthy Life to Andy Boy employees. The postcards feature practical information about diabetes, high blood pressure and cholesterol and recommend healthy recipes. Andy Boy distributed these postcards with paychecks on a serial basis. Spanish was printed on one side, and English on the other, as many of Andy Boy’s employees are hispanic.
Andy Boy has held several healthy fairs … [ read more ]
A series of bilingual brochures were created to introduce The Joy of Healthy Life (La Alegria de una Vida Sana) campaign to Andy Boy employees. Bright and lively cut paper illustrations were commissioned to create a sense of fun and help make the information presented less intimidating. Andy Boy sponsors health fairs for their employees’ families to encourage more healthy lifestyles. See also the web site and … [ read more ]
The Andy Boy web site was designed to help make eating your vegetables fun. A bright color palette and cut-paper illustrations by artist Laura DeSantis create a lively interface that appeals to children and parents. The Joy of a Healthy Life campaign promotes a lifelong program of exercise and eating right.
Broccoli, Cauliflower, Broccoli Rabe, Fennel, Hearts of Romaine and Cactus Pear are the featured products … [ read more ]
Jessica Finch is a designer and public artist extraordinare. Her whimsical, yet sophisticated sense of design and use of materials are appropriate for the creation of sculptural art for children’s spaces (like hospitals and libraries).
Jessica’s public art commissions include wall sculptures for the Boston Public Libraries and a playful metal sculpture recently installed at the Tufts/New England Children’s Floating Hospital. Shaped and painted art pieces, like this inch … [ read more ]
This site was created for Carmen Lombardo and his salon in Arlington, MA. The sophisticated color palette and watery textures help create a refreshing image against a crisp white background.
The theme of rejuvenation is carried through in the Services section. Delicate, watery patterns overlay the top nav bar on rollover to add to the subtle elegance. The site also showcases the signature line of products made exclusively … [ read more ]
This site was redesigned to highlight Cellegy’s product development focus. Investors, researchers and marketing partners are the main audiences for this site, while consumers and doctors can also find useful information about various health conditions treated by Cellegy’s products.
The product pipeline graphically illustrates the current stage of development of Cellegy’s various products. This pipeline is of critical importance to the site’s audiences. The dots animate sequentially … [ read more ]
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