Archive for the 'Print' Category

Oakland A’s Lunch Box

Wednesday, July 4th, 2007

This collector series lunch box was designed for a cross-promotional program between the Oakland A’s and Wienerschnitzel. The lunch boxes were given away at the ballpark on specified days and sold in Bay Area Wienerschitzel stores.

The lunch boxes were manufactured in China, which created interesting challenges both in communication of specifications for a dimensional object, as well as shipping difficulties. Yet, it was exciting to design a … [ read more ]

Posted in Team SRC, Advertising |

USBuild Corporation

Monday, July 2nd, 2007

The visual identity developed for USBuild was consistently applied to advertising, delivery truck graphics, tradeshow signage and the web site. Images relating to builders, manufacturers and contractors were brought together in a grid to convey the value provided by USBuild in connecting these audiences through an efficient supply chain.

The marketing kit designed for USBuild, an online distributor of building supplies and fixtures, consists of a custom folder and … [ read more ]

Posted in Team SRC, Print, Brochures, Advertising, Identity |

Inside Furniture

Monday, July 2nd, 2007

This elegant postcard has successfully promoted the retro-modernist style of furniture displayed at Inside’s San Francisco showroom.

The design mimicked the clean and modern lines of the Charles Eames era chairs, bookcases, and lighting showcased by Inside. Hard angles, bold colors and clean lines were selected to fit the style appropriately. The back of the postcard displayed clean blocks of type over a screened-back and toned image … [ read more ]

Posted in Brochures, Advertising |

Andy Boy Postcards

Monday, July 2nd, 2007

This bilingual campaign promotes The Joy of a Healthy Life to Andy Boy employees. The postcards feature practical information about diabetes, high blood pressure and cholesterol and recommend healthy recipes. Andy Boy distributed these postcards with paychecks on a serial basis. Spanish was printed on one side, and English on the other, as many of Andy Boy’s employees are hispanic.

Andy Boy has held several healthy fairs … [ read more ]

Posted in Andy Boy, Brochures, Advertising, Health |

IBM ViaVoice

Monday, July 2nd, 2007

PDA splash screens and PC start up banners were designed for the IBM Embedded ViaVoice Mobility Suite in limited color palettes. Graphics also integrate with printed and pdf product literature.

A coordinated folder and series of printed and pdf datasheets were designed for IBM Voice Systems to feature the IBM Embedded ViaVoice Suite. The technology enables speech recognition for mobile devices, including phones, pdas and automobile interfaces.

Posted in IBM, Mobile, Brochures, Advertising |

Origami Group

Monday, July 2nd, 2007

The Origami Group is a marketing collaborative of various high tech professionals. The vertical logo and identity graphics emphasize the multi-faceted combination of skills and viewpoints offered by the members of this innovative group.

To create the designs, paper origami sculptures were created. Then the objects were drawn in illustrator to produce a vector-based drawing of the paper folding. Dimensional shading was added, and a drawing illustrating instructions … [ read more ]

Posted in Advertising, Identity |

Netline Corporation

Monday, July 2nd, 2007

This 8 page brochure is aimed at high-level marketing executives, and promotes NetLine’s iMarketing services with sophisticated, motion blurred images and actively phrased copy. The blue line and red square punctuate all the marketing materials for Netline.

The corporate identity for NetLine shown below includes business card (front and back), folder front and inside with pre-printed data sheet template (one of 4) and 8 page brochure.

Credits
Copywriter: Raechelle Drivon
Design/Art Direction: … [ read more ]

Posted in Brochures, Advertising, Identity |

Andy Boy Brochures

Monday, July 2nd, 2007

A series of bilingual brochures were created to introduce The Joy of Healthy Life (La Alegria de una Vida Sana) campaign to Andy Boy employees. Bright and lively cut paper illustrations were commissioned to create a sense of fun and help make the information presented less intimidating. Andy Boy sponsors health fairs for their employees’ families to encourage more healthy lifestyles. See also the web site and … [ read more ]

Posted in Team SRC, Andy Boy, Brochures, Advertising, Health |

Framesi Longest Lasting Color Campaign

Monday, July 2nd, 2007

Framesi, an Italian hair care product manufacturer, was launching a new line of color care shampoo, Biogenol. A sales video, brochure, salon posters and trade advertisements were developed to communicate the benefits of this new line of shampoo.

The project required hiring an extensive film crew, stylists, and talent while on location in Hawaii. My role consisted of art directing the film and still photography: supervising wardrobe and makeup, … [ read more ]

Posted in Team SRC, Brochures, Advertising |

White Water Canyon Brochure

Monday, July 2nd, 2007

This lead generator is a die cut, 6 panel brochure promoting the corporate picnic/event program for this San Diego water theme park. The response rate on this mailer was an incredible 30%, and the piece won the Brass Ring award from the World Waterpark Association. Three cards (below) were created to be placed inside the pocket of a three-dimensional pop up version of the above brochure.

[ read more ]

Posted in Brochures, Advertising |